Buying and selling mechanism- tur and paddy processors, Karnataka

Special Credits to: Dr. Mahua Bhattacharjee, Associate Professor, Amity School of Economics, Amity University, Noida, India Abstract: A processing based agriculture supply chain function is a part of very complex network. Individual factors of supply chain with processors add value to the defined product. Presently supply chain marketing (SCM) entered a logistic stage where functional areas are getting linked with electronic data interface. In this study the effect is made to identify the challenges to be overcome by the tur and paddy processors in streaming with e-platform. Purpose: this study was conducted with the purpose to see the tur and paddy processors buying behaviour in markets and to find out the most preferable source of buying for both the commodities. Another motive was to check whether sellers are using e-platform for the same. Followed by this another motive was to check what problems are they facing about the quality of products while buying. The primary study was conducted in selected markets for tur and paddy with the help of the following. Objectives of this study is to analyse the buying and selling mechanism of tur and paddy processors and to analyse the payment process of tur and paddy processors while trading. Result: It is concluded in this study that for tur processors mostly buys/procure from APMC trader and pay through cheque and RTGS. But in case of paddy processors their buying/procurement source is directly from framer and pays through cheque and online. The larger proportion of their selling is via a agent. They received their payment either by online transfer or by cheque.