The communication behaviour of the cauliflower growers in western Uttar Pradesh

The study was carried out during the year 2016–2017 in the cauliflower higher production area of Western Uttar Pradesh, Saharanpur region in the district of Saharanpur and Meerut region in district of Hapur over promising region for cauliflower cultivation. The two blocks Mujaffarabad blocks in district Saharanpur, and Hapur block in district Hapur was purposively selected. The communication behaviour of the farmers has been made Communication behaviour of the respondent was conceptualized as a composite measure of source of information through extension contact and mass media exposure. Most of the respondents get information from agro. Chemical distribution shopkeeper followed by neighbors/relative, and agril. Department. The maximum respondents were reading news paper followed by T.V. mass media sources of information about the cauliflower production.