Constraints Faced by Mango Orchardists and Suitable Strategy for Promotion of Quality Mango Production

The present study was carried out during the year 2002-03 in Saiaranpur and Bulandshahar districts, the mango cultivation zones of Western Uttar Pradesh, to identify the constraints faced by the mango orchardists and suggest suitable strategy for promotion of quality mango production. The eight major constraints of mango orchardists observed were lack of awareness regarding improved mango cultivation techniques (91.48%), unavailability of scientific formation at proper time (80.32%), lack of money (78.19%) and export facilities (77.66%), poor marketing channel (73.94%), testing laboratories are not available (70.64%), unavailability of qualitative critical inputs at proper time (65.96%) and more risk involved (64.75%). Organization of short duration training courses at time to time, maximum demonstrations on different aspects for increasing knowledge of the mango orchardists, supply of critical agricultural inputs at proper time, assistance of financial support through different banking organization, providing post harvest technology and marketing information, and sufficient facilities to the mango orcharidists are suggested as suitable strategies (Model 1) for promotion of quality manog prpduction.