JIMS8M: The Journal of Indian Management & Strategy
Web of Science
  • Year: 2014
  • Volume: 19
  • Issue: 1

Measuring marketing performance a review of metrics

  • Author:
  • Syed Irfan Shafi, C. Madhavaiah
  • Total Page Count: 10
  • DOI:
  • Page Number: 55 to 64

Department of Management, Pondicherry University, Karaikal Campus, Karaikal, Puducherry

Online published on 13 March, 2014.