Communication for Sustainable Rural and Agricultural Development

India is developing country and agriculture is the core of every development. Communication is as a potent sociological tool for rural and agricultural development. Communication come in to sensitize, mobilize, persuade, engender and sustain people's interest with a view to adopting new ideas, practices or technologies that are likely to bring about holistic improvement in their well-being. Information is the key for success in the operation and management process of the agriculture activities in sustainability development. Sustainable agriculture as a system of agriculture that is committed to maintain and preserve the natural resource base of soil, water and atmosphere ensuring future generations the capacity to feed themselves with an adequate supply of safe and wholesome food.