Entrepreneurial Behaviour of Entrepreneurs towards Vermicompost Technology

Entrepreneurship is the central force driving economic activity and prime catalyst in development. There is a vast scope for entrepreneurial activities in the agricultural sector. By establishing a link between agriculture and allied industries, the rural entrepreneur can exploit opportunities in areas of farming, agricultural processing and marketing. Thus, entrepreneurial behaviour is possession of different entrepreneurial characteristics and traits, endowed with quality of entrepreneurship by an individual. The present study was conducted in Guntur district of Andhra Pradesh. The investigation was done to assess the factors associated with entrepreneurial behaviour of the entrepreneurs towards vermicompost technology. Expost facto research design was followed and a total number of 60 entrepreneurs were approached personally by the investigator for collection of relevant data and facts. The results showed that age, education, occupation, experience in vermicompost preparation, training received, economic orientation, market orientation, innovativeness, risk orientation and achievement motivation were found to have association with the entrepreneurial behaviour of the entrepreneurs whereas social participation, land holding, family size did not show any association with the entrepreneurial behaviour.