Assistant Professor, Amrut Modi School of Management, Ahmedabad University, Opposite IIMA, Vastrapur, Ahmedabad- 380054, India. Email Id: ruchishuk@gmail.com
The purpose of this study was to analyse the quality and quantity of corporate social responsibility (CSR) communication made through company's website by the Indian and the multinational companies (MNCs) operating in the Information and Technology (IT) sector in India. Communication features pertaining to location, volume and type of CSR information were analysed. Parameters were developed to understand how scannable, readable and accessible the CSR information posted on the websites was. Both the Indian and the MNCs are not leveraging information technology optimally for the purpose of communicating CSR. The MNCs present CSR information more prominently and make better use of the multimedia technology. The study is limited to the top 100 companies operating in the IT sector in India in the year 2009. The results help us understand whether the companies operating in the IT sector are leveraging the technology advantage for the purpose of corporate communication or not.
Corporate social responsibility (CSR), Websites, Information and technology sector, Indian and multinational companies
