1Department of Agricultural Extension Education, College of Agriculture, Dharwad University Of Agricultural Sciences, Dharwad, 58005, Dharwad, Karnataka. kajahagirdar@gmail.com
2Department of Mass communication & Journalism, Karnataka University, Dharwad
Online published on 16 January, 2012.
The study was conducted during the year 2004–05 in four districts of North Karnataka namely Dharwad, Belgaum, Gadag and Haveri. The extension personnel of the ‘Karnataka State Department of Agriculture’ [KSDA] (180) and ‘Private input agencies’ (180) were the respondents for the study. The total number of respondents was 360. A structured questionnaire consisting of various indices, tests and scales to measure the variables was prepared in consultation with experts and review of literature. The results in Table-1 revealed that majority (69%) of the government extension personnel were found in ‘medium communication behaviour’ category and 63% of private extension personnel were in ‘medium communication behaviour’ category. Very less percentage of government extension personnel [14%] and private extension personnel (16%) were found in ‘high communication behaviour’ category. The results revealed that there is not much variation with respect to communication behaviour of government and private extension personnel.
Communication behaviour, Information acquisition, Information processing, Information dissemination
