Journal of Global Communication
  • Year: 2011
  • Volume: 4
  • Issue: 1

Content analysis of krishi community radio station

  • Author:
  • Madhu Pattanshetti, D. A. Nithya Shree
  • Total Page Count: 6
  • Page Number: 44 to 49

Department of H.Sc. Extension and Communication Management, College of Rural Home Science, University of Agricultural Sciences, Dharwad –580 005, Karnataka, India, E-mail ID: nithabhi99@yahoo.co.in

Abstract

A study was conducted on “Content analysis of Krishi Community Radio Station” in Dharwad taluk of Dharwad district. The University of Agricultural Sciences, Dharwad, on 17th May 2007 launched the Krishi Community Radio Station, FM 90.4 MHz, exclusively for the overall development of farming community in the area immediately surrounding the University. It is the first community radio station in India, under the State Agricultural Universities set up and first community radio station in Karnataka. The station is broadcasting talks on the latest agricultural technologies under the guidance of expert agricultural scientists and successful farmers. The station committee includes all the divisional heads of the University, development departments, input agencies, NGOs, farmers and farm women. This committee chalks out the programmes that catch the attention of the rural people. The results focused that seventeen programmes were broadcasted by Krishi Community Radio Station. Pakshika Salahegalu programme consumed more time i.e. about one hour fifty four minutes per week. The study also revealed that the dialogue mode was more used format for delivering the information.

Keywords

KCRS (Krishi Community Radio Station), Content Analysis