Organizational Communication Vis-A-Vis Effectiveness of Institutions Engaged in Dairy Sectior

The “Organizational communication” per se encompasses downward, horizontal and upward flows of communication through different channels between the members of the organization.Such a continuously operating network of communication is superimposed on the organizational structure and must be effectively used by its members in carrying through the organization's mission. With this view a study was undertaken to ascertain the prevalent system of communication in organizations like Pradeshik Coperative Dairy Federation (PCDF) and State Milk Board (SMB), both of these being located in the state of Uttar Pradesh, India. The findings of study revealed that the extent of use of vertical communication was more than that of horizontal communication in both the organizations. In vertical communication, the amount of downward communication was higher than that of upward communication at all levels in both the organizations; however, the upward communication had positive and significant relationship with the organizational effectiveness. As far as channels of communication were concerned, visual channels and audio-visual channels were found to be positively and highly significantly correlated with the organizational effectiveness.