Assistant Professor, Department of Mass Communication and Media Studies, Central University of Punjab, Bathinda, Punjab, India. Email id: chhavi.garg@cup.edu.in
Online published on 27 October, 2022.
Generation Z comprises generation born after 2000. This generation probably so far shares the most intimate relationship with media, especially digital media. Infact, many studies say that this generation has digital media in its DNA and this generation takes online media for granted everywhere every-time. Effects of mobile phone on them need to be analyzed as earlier studies have raised concerns about effects of mobile phones on lives of earlier generations. This paper is an attempt to understand the importance and effects of mobile phone on Generation Z. An online survey was conducted among college students pursuing graduation in Punjab, India. Generation Z equates mobile phones with a friend and some compare their day without mobile phone even with death. Though mobile phone addiction was not found among members of the generation, the generation seemed concerned about health effects of mobile phone use.
Generation Z, Mobile phone, Digital media, Mobile phone use, Mobile phone addiction, Effects of mobile phone
