A study on the consumption pattern of Khandsari sugar in Coimbatore city, Tamil Nadu

India is one of the major Jaggery and Khandsari sugar producing country. Nowadays demand for Khandsari sugar is growing high and its consumption is also gradually increasing. Hence the study was carried out to find out the consumption pattern of Khandsari sugar in Coimbatore city, Tamil Nadu. Convenience sampling method was used to collect the information from the sample respondents. Totally five regions were selected; each region consisted of 24 samples that made a total sample size of 120. Primary data were collected using the face to face interview with the help of structured-questionnaire. From the results it was concluded that majority of the sample respondents were females, young, graduates, earning Rs 21, 00–40, 000 and living in nuclear families of 3–5 members. The duration of usage, purchase location and source of information of Khandsari sugar were not dependent on age of respondents whereas purchasing frequency, quantity purchased and purpose of consumption were dependent. The packing of the product was the major problem in purchasing the Khandsari sugar.