Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore-641003, Tamil Nadu, India
*Email for correspondence: tnau.kandeeban@gmail.com
Online published on 28 February, 2019.
Banana is not only the staple food of millions of people but also the most important commercial fruit crop of the tropical region. The economic importance of banana has been increasing on account of increase in domestic as well as international demand for it. But for the past few years the share has been decreasing. So it is necessary to understand the reasons behind the decline. The study was conducted in Coimbatore and Erode districts of Tamil Nadu taking 120 samples using well-structured interview schedule. Factor analysis was used to study the factors influencing the production and export of banana and it was found that there was high incidence of pests and diseases and there were not enough or less marketing facilities available for export of banana. It was suggested to create more awareness on export of banana and also to create better marketing facilities.
Small farmers, marginal farmers, attitude, banana, export, factor analysis