A study on price spread and marketing efficiency of sweet orange in Nalgonda district of Telangana

The study was conducted to know about the price spread and marketing efficiency of sweet orange in Nalgonda district of Telangana. Purposive sampling was used to select the 90 sample farmers from the district. Totally four marketing channels were identified and among those channel-1 having farmer – commission agent – wholesaler – retailer – consumer was very prominent among the other channels and marketing efficiency (0.39%) was also higher in this channel as compared to other channels. Producer share in consumer rupee from the channel-1 was 27.19 per cent. Some of the suggestions to improve market efficiency given by the farmers were to increase the cold storage units and to improve the marketing intelligence.