1Department of Extension Education, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar, 385506, Gujarat, India
Department of Agricultural Extension, Professor Jayashankar Telangana State Agricultural University Rajendranagar, Hyderabad, 500030, Telangana, India
*Email for correspondence: kvpatil.1222@gmail.com
Online published on 2 May, 2018.
Kisan Mobile Advisory Service (KMAS) has been launched in 192 KVKs all over Indiaand KVK, Deesa is one of the KVKs selected for implementation of the scheme. KVK is using Kisan portal of Ministry of Agriculture, Government of India to send the SMSs to the registered farmers in local language free of cost for better utilization of information technology in agriculture and allied sectors. The success, progress and development or failure of any programme mainly depend on peoples’ attitude towards it. In this view a study was conducted to know the attitude of farmer-subscribers towards Kisan Mobile Advisory Service in Banaskantha district of Gujarat state. A total of 123 respondents selected through multistage sampling technique constituted sample and data collection was done with the help of structured-schedule by personal interview of the respondents. Results of the study revealed that great majority (80.49%) of farmers possessed favorable attitude towards this programme. The study recommends the need for considering attitude of farmer-subscribers towards KMAS as it influences the affordability and utilization of the same.
Farmer-subscribers, KMAS, attitude, information, SMS service, agriculture
