1Directorate of Extension Education, Tamil Nadu Agricultural University, Coimbatore-641003, Tamil Nadu, India
Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore-641003, Tamil Nadu, India
*Email for correspondence: premavathitnau@yahoo.co.in
Online published on 2 May, 2018.
Women form a part of a human resource. Unless this section of the population is given opportunities to prove its capabilities the development would be imperfect. The present studies were conducted in Coimbatore district. The agri-based enterprises like mushroom growing, beekeeping, value-addition in jute and areca nut products and fruits and vegetable growing run by both women as well as men entrepreneurs of Coimbatore district were selected. One hundred entrepreneurs (50 male and 50 female entrepreneurs) were selected based on random sampling method. The findings of the study indicated that in all selected enterprises low percentage of the female entrepreneurs performed the roles like selecting marketing place, negotiating, fixing the price for various products, collecting money from retailers, distribution of salary for labour and expanding the enterprise by getting new dealers compared to that of male entrepreneurs.
Entrepreneurs, gender analysis, male, female, enterprise
