1Adhiyamaan College of Agriculture and Research Institute, Hosur-635109, Tamil Nadu, India
2e-Extension Centre, Directorate of Extension Education, Tamil Nadu Agricultural University, Coimbatore-641003, Tamil Nadu, India
3Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore-641003, Tamil Nadu, India
Domestic and Export Market Intelligence Cell, Tamil Nadu Agricultural University, Coimbatore-641003, Tamil Nadu, India
*Email forcorrespondence: janani.agri@gmail.com
Online published on 25 July, 2018.
The study was conducted on 210 rural youth entrepreneurs of seven different ventures in Krishnagiri district of Tamil Nadu. The entrepreneurial ventures selected for the study were sericulture, mushroom production, hi-tech nurseries (polyhouse), fruit and flower nursery, fisheries, poultry farming and value addition (tamarind processing and millet-based cookies). The respondents were selected randomly based on the key information. The finalized entrepreneurial orientation index consisted of fourteen statements. Principle component analysis (PCA) and factor analysis (with varimax rotation) were carried out to group the indicators into factors based on the communalities observed. The results revealed that three factors which had more than one Eigen value were contributing 57.451 per cent variation towards entrepreneurial orientation and those factors were put under entrepreneurial competence (Factor I), external motivation (Factor II) and entrepreneurial basic (Factor III).
Entrepreneurial orientation, rural youth, indicators, ventures
