Factors contributing to entrepreneurial behaviour of rural and urban women

The study was conducted in Bangalore rural and urban districts of Karnataka with the objective to know the factors contributing to the entrepreneurial behavior of rural and urban women entrepreneurs. The data were collected from 120 women entrepreneurs. The results revealed that the personal, socio-economic and enterprise related variables like education, marital status, birth order, family support, socio-economic status, deferred gratification, socio-political participation, cosmopoliteness, mass-media participation, ownership of the enterprise, extent of investment and training received were positively and significantly related to entrepreneurial behavioural index of rural and urban women.