A study on the information sources and influence of socio-personal attributes on information seeking behavior of aqua farmers

The present paper makes an attempt to identify the information seeking behaviour of aqua farmers in Andhra Pradesh and Tamil Nadu. Efforts were made to study the socio-personal characters of aqua farmers, channels of information and their utilization pattern and influence of social-personal characters on information seeking behavior of the farmers. The data were collected by using structured questionnaire. The study revealed that the technicians of the feed and other input companies, aquaculture consultants and fellow farmers were the most important information sources. Among the socio-personal attributes, educational status and trainings undergone had a significant influence on the information seeking behavior of the aqua farmers.